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Why Use Micro Influencers

As the world is changing, so are the perceptions of customers regarding popularity. Many now believe that popular celebrities are getting highly paid and any posts they put up for a certain brand are simply endorsing. Thus, they do not want to believe everything a popular influencer or celebrity says. Today, reliability and authenticity are more valued. As per Universal McCann, a media company, only 4% of customers trust what big influencers have to say about products. However, this leaves the ball in the room micro-influencers. Let’s go through some of the reasons why micro influencers shall be used.

More trust

Micro-influencers tend to be more trusted by individuals who are scrolling through their feeds. As per HubSpot, around 82% of individuals are more prone to buys recommended by micro-influencers. How does this become a possibility? Micro-influencers tend to have a strong bond with their followers as part of the niche, customers take these influencers alike themselves. Besides, their followers always see their recommendations as more natural which makes them all the more authentic and reliable.. With more trust and reliability, micro-influencers can be of great use!


Influencers with a lesser number of followers tend to target a certain niche, unlike the popular influencers which any brand would love. Not just this but these influencers are more involved and conversing with their selective audience. As per Expert Voice, around 22.2% more conversations are held by them with their followers. What this does is really build the niche and increase the ability to target and impact the right kind of audience. If you are setting up your brand, this form of digital marketing is really helpful!

Number of options

When it comes to micro-influencers, there are a lot of options to choose from. As per Buffer, around 157 million micro-influencers exist on Instagram. What this gives is a lot of variety and flexibility to choose the right influencer for your brand. This is very unlikely with popular influencers who are not focused on one stream of brands and give relatively a lesser flexibility in choosing from. So just do your research in finding the right influencer for your brand and you will be good to go!


Growing business costs have been a challenge for nearly every company and spending so much on popular influencers or celebrities definitely does not seem plausible. With micro-influencers, costs hit a new low if direct payment is considered. Not just that but with micro-influencers, you have the option to give takeaways, gifts, or packages. These not only pose an even lesser cost but also make the processes hassle-free, ensuring greater flexibility.

Greater Engagement

With influencers having followers between 1000-10,000, their advantage is the ability to be more engaging. Besides, there is a very low probability that these influencers have fake followers. This assures your brand that the engagement is real, and customers are actually being reached out.

There are so many ways in which influencers with a lesser number of followers can be of great use. Through engagement, reduced costs, more trust, and credibility, and a more niche-focused approach, micro-influencers can truly transform your brand’s marketing approach!