TikTok Influencer Marketing
TikTok is a popular social media platform that was launched in 2016, and since then, it has been used by an enormous number of individuals around the world. Initially, an app called Musical.ly was introduced which was later acquired by a company based in Beijing called ByteDance, who renamed Musical.ly to TiktTok. Over 500 million TikTok users use the variety of available features on TikTok such as video effects, audio effects and filters to create their lip-sync, dancing and singing videos. Today, TikTok is the most downloaded app on the internet, having users more than those of Facebook, Instagram or Snapchat. As more and more people started making accounts on TikTok, a number of talented and creative individuals used this opportunity to start their careers as TikTok influencers. Many influencers have a significant number of followers who look up to them and make certain decisions based on their favorite influencer’s opinions. This provides opportunities to brands to collaborate with TikTok influencers to market their products or services and to amplify their brand’s image in the eyes of the consumers.
TikTok influencer marketing is generally the preferred type of marketing by a larger number of consumers as well since it's not like traditional marketing in which everything is scripted and fake. TikTok influencers have their own creative ways to keep their followers happy and engaged, and they use these ways to construct a loyal follower base. For followers, TikTok influencers are genuine people who act like their true selves and this is what helps them develop a connection with them. This is why when a TikTok influencer signs a collaboration deal with a brand, he/she tries to incorporate the brand’s product in his/her content in a very subtle way. This is the one of the biggest advantages of TikTok influencer marketing as brands are able to put forward their message without annoying potential customers.
As exciting as TikTok influencer marketing sounds for brands, it also requires a significant amount of time and effort to plan influencer marketing campaigns and to ensure that they are delivering expected results. Like any other social media marketing platform, brands need to make sure that they are able to collaborate with influencers who align with the brand’s image and can represent the brand to the specific customer segment that the brand wishes to target. Solely looking at the number of followers of influencers can do more harm than good for brands, since it can result in spending a big budget on reaching out to customers who do not belong to the particular niche that the brand wants to target. If a brand finds a TikTok influencer who aligns with the brand’s marketing objectives, that particular influencer will most likely have followers who also align perfectly with the brand. Once a collaboration has taken place between the two parties, brands need to allow TikTok influencers to market their products or services in the influencers’ own creative ways. If followers begin to feel like their favorite TikTok influencers are using traditional forms of marketing by just reading scripts that brands have provided them, it will instantly make them lose interest in both the influencers and the brands. Like other influencer marketing campaigns, the effectiveness of TikTok influencer marketing campaigns can also be determined using statistical analysis. The results of this analysis serve as a guideline to both brands and TikTok influencers in deciding what their next step will be.
Finding suitable TikTok influencers, planning and executing a TikTok influencer marketing campaign and analyzing the results to determine the campaign’s effectiveness are all very time consuming tasks which also require a considerate amount of effort. To save brands from all of this extensive planning, Influencer Hub is available to provide a variety of services within affordable charges. Keeping in mind the budget and marketing requirements of business owners and entrepreneurs, we provide our services to design customized customized strategies for brands which will help them effectively deliver their message to their target audience. Visit our website to register in 3 easy steps, and get started with your influencer marketing!