What to look for in a Marketing Agency
In this new world and age, the need to master every type of skill has decreased. Any business does not need to perform all tasks on their own, or have several departments to cater to their various needs. With the drastic growth in smaller businesses, the outsourcing of several tasks has also increased. In these cases, the role of influencer marketing agency and affiliate marketing agency has also become very dominant. The trend has greatly shifted towards digital marketing and there are agencies like Influencer Hub that specialise in the art of affiliate marketing.
Despite the need of a third party marketing agency increasing, a business should never risk their credibility by going for any agency that may seem like an appealing option. Online businesses bring with them the risk of fraudulent services as well; therefore, it is wiser to consider several factors before deciding on a marketing agency to choose to carry out your tasks rather than having your money and efforts wasted. Out of these many factors, let us focus on four major ones.
1. The Vision & Needs of your business:
The vision of any business sets its foundation and there is no one who can be clearer and more focused on achieving the objectives of the company than the initiators themselves. The people who build on an idea are the ones who are able to communicate it best to others. On the other hand, the needs of the business vary with time. It is the responsibility of business members to figure out where they situate themselves on a business cycle. This is important because the marketing needs of the business also vary with the progression of the company on a business cycle. If a business is well settled, it might need routine advertising on social media, which may not be very intensive. However, in introductory or declining phases of the business, there may be a higher need of marketing and re- establishing the business in the eyes of the target market.
So, the chosen marketing agency should be able to understand the needs and vision and execute these in the marketing campaign effectively. They should also have a team that is able to cater to the client’s requests e.g. content producer and graphic designers and so on.
2. The Marketing Budget of the business:
The budget constraint of every business is different. As a result of this, the type of marketing varies in every case e.g. instagram influencer marketing is usually more expensive than instagram affiliate marketing because influencers tend to charge a higher amount. On the other hand, affiliate marketing often works on the model of pay per click so it isn’t that expensive, for instance InfluencerHub doesn’t charge a subscription fee and is free till the campaign is launched. You can read more on about our pricing here.
Hence, the marketing agency that a business opts for should be capable of planning carefully for them and arranging a marketing plan that optimizes the value in the assigned budget. A business should not simply go for any agency that offers a cheaper rate; instead they should be considering the value addition to their business as well.
3. The Level of Communication:
Usually, people who have more expertise in any field are better able to execute a task. The businesses should go for an agency that promises them transparency in the process of marketing. If there are any problems in the process, YOU need to know; therefore, it should be clear from the get go that there should be one on one routinely communication to set out goals and to arrange feedback sessions. This will help you keep a track of what is achieved and what is still in process. The ease of communication is what enables any plan to become a success. You should be able to easily communicate with people who are working for you and most of all, who are working to attain what YOU had visualized. Hence, transparency is the key for success.
4. Expertise and Credibility:
The expertise and credibility of any agency can be judged from their client retention rate. If clients are satisfied with their work that means that the agency is credible. Today, with social media use becoming extremely common, you can read reviews regarding any product or service before you buy it. Moreover, the number of years and the number of clients also determine the agency’s level of expertise. If the number is high, it goes to show that they are good at what they do.
Similarly, another thing that shows their credibility is their social media footprint. Their presence on social media and the promotion of unique knowledge can be a significant factor in determining their expertise and assessing their client pool. Sometimes, dealing with a variety of clients is better than having a great number of clients.
What conclusion can we draw from this?
On the basis of these four factors we can understand that the choice of a marketing agency is not simple. It can never work on one factor alone; rather the choice is based upon an amalgamation of different factors. A company goes for an agency that provides a better mix of these factors, depending on which factor holds more value to them compared to others.
If you are looking for a marketing agency that can turn your ideas to reality, then you do not need to look any further. Influencer Hub is an agency that finds you the best mix of things. Not only is it budget friendly for any kind of business, but it also promises convenience and value addition. We cater to a wide range of requirements such as influencer campaign development, influencer campaign execution, influencer strategy development, negotiation and so on. Influencer Hub is trackable and a one stop solution for all your marketing needs. Visit our website today for more details and let us help you get started.