How can Influencers Attract Brands to their Social Media Accounts
While scrolling through social media, there’s a good chance you’ll come across at least one post by an influencer. The growing trend of influencer marketing has encouraged so many people to enhance their online presence by becoming social media influencers. While many years ago, when people couldn’t even think that becoming an influencer could offer so much, today, millions of social media users looks up to them.
Whether it’s Facebook, Instagram, Twitter, TikTok or any other social media platform, thousands of influencers are found everywhere, attracting and engaging followers from all around the world. A lot of these influencers collaborate with brands which not only helps brands to promote their products, but also allows the audience to know about the value-adding options that are available in the market.
The competition among influencers is getting intense with time. Every social media influencer wants to get the opportunity to collaborate with the best brands, but not every influencer is lucky enough to secure a good collaboration. Influencers can attract brands to check out their social media accounts by putting in a good amount of time and effort in order to create an engaging online space.
If you’re an influencer looking for ways to attract brands, here are a few tips that can help you:
Know your niche
A lot of people have this misconception that having a gigantic following is the most important thing for social media influencers. This is actually not true. Having a large number of followers, who might have different interests and preferences, won’t allow you to form a deeper connection with them. A massive number of followers does not guarantee that all of them would be equally interested in your content.
As an influencer, it is better to focus on having followers belonging to a particular segment of social media users, whether they’re interested in makeup and beauty, cars, photography, food etc. This will make you look more authentic and appealing to your followers, which is what brands are looking for.
Post engaging content
If you have a clear idea about the niche of your followers, the next thing you need to do is post content that is tailored to the needs of your audience, which will ultimately result in high engagement rates (which is measured using the number of likes and comments).
Brands prefer collaborating with influencers who have high engagement rates, as this means the influencers have a stronger ability to influence the purchase decisions of their followers. When your content is aligned to the niche that your followers belong to, it’ll show brands that you’re well aware of what to post and what not to post.
Reach out to brands
Instead of just waiting for opportunities to come to you, you can also reach out to brands who can potentially form collaborations with you. With the rise of influencer marketing, brands are constantly in search of influencers who can prove to be the right fit for them.
In such circumstances, it is always great to connect with brands who provide products or services which are aligned with the needs of your followers. You can reach out to brands by either contacting them directly, but if that doesn’t seem like a feasible option, another way is to use hashtags or tag brands in your posts which are relevant to those brands. This can increase the chances of those brands knowing about you.
Use influencer marketing platforms
Influencer marketing platforms are one of the easiest ways to get brands to notice you. Such platforms can do a lot of the work for you so you can get opportunities of collaborations handed to you easily.
Influencer marketing platforms obtain all information about you and your social media accounts to determine how relevant your content is to the different campaigns initiated by brands. With minimal effort, influencers are able to get the option to collaborate with a variety of brands. A significant advantage of such platforms is the opportunity they provide to reach out to brands who otherwise might not have responded.
While it may look like being an influencer is all about having fun, it actually involves a lot of hard work. Collaborating with brands gives influencers the chance to not only make money, but also to familiarize their followers with upcoming products and services.
To make things easier for influencers, Influencer Hub is here to help you out in getting discovered by brands. With more than 500 brands registered on our portal, we provide our influencers the opportunity to collaborate with brands and become a part of their influencer marketing platform. Get a chance to become one of our registered influencers for free! Visit our website to sign up.