How Brands Benefit from YouTube Influencer Marketing
Chad Hurley, Steve Chen, and Jawed Karim gave the world what is today known as the most influential video-sharing platform, YouTube! YouTube has become an essential part of our lives, where we’re able to see videos uploaded by content creators in almost every niche. Not only is this platform useful for the general public, but today, brands are continuously working on utilizing the full marketing potential that this brand has to offer.
Let’s have a look at what YouTube influencer marketing is all about.
How it all started?
What started as a platform for sharing home videos, quickly became the world’s favorite website for sharing and viewing videos from all around the world. Established by three former employees of PayPal, YouTube began attracting an audience of more than 30,000 by 2005. As time passed, the number of viewers kept on increasing at an exponential rate.
Once the popularity of this platform began to increase, brands started to realize how beneficial YouTube could prove to them in terms of marketing their products. From beauty products, food items, and kitchen cutlery to travel essentials, clothing accessories, and shoes, there are a significant number of brands, offering different products, who’ve had successful collaborations with YouTube influencers.
Benefits of YouTube influencer marketing
Now you must be wondering, why YouTube? Why not any other social media platform? Well, then YouTube offers its own set of advantages, some of which we’ll talk about today.
More engagement through videos
Since content is shared on YouTube in the form of videos, it automatically becomes a highly engaging platform. Would you be more engaged when you see a real person talking to you or when you’re seeing a picture with a whole bunch of words giving you the message? You would surely be more interested in listening to the other person.
Hearing YouTube influencers clearly give the message that they’re trying to give, helps in retaining people’s attention. Even though Instagram influencers and Facebook influencers have the option to upload videos, the comfort level that people have with uploading and watching videos on YouTube is unbeatable.
As people generally find videos more engaging than other forms of content, one reason behind this is the specific details that YouTube influencers are able to share with their viewers. While a picture or a short video clip on Instagram may help in knowing about a product to a certain extent, it’s difficult to determine whether the product would be useful for you.
YouTube influencers let their audience know each and every aspect of the product, showing what it looks like, what it can do, how to use it, the ease or difficulty in using it and the pro and cons the product might have. Such detailed reviews have a great influence on the viewers’ purchasing decisions.
Targeting various age groups
YouTube is the perfect platform for reaching out to customers belonging to different age groups. According to statistics, in the U.S., 77% of internet users belonging to the age group of 15 to 35, 73% of internet users belonging to the age group of 36 to 45, 70% of internet users belonging to the age group of 46 to 55, and 67% of internet users who are 55+, are active YouTube users.
On the other hand, 80% of the parents in the U.S., having children who are 11 and under, say that their children watch YouTube videos as well. These numbers indicate the influencer YouTube has on diverse age groups and how brands can benefit from YouTube’s reach.
A major advantage of using YouTube influencer marketing is that YouTube can recommend videos that have been uploaded on the platform in the past. Social media platforms like Instagram are unable to do this since the feed on Instagram is chronological.
This can be especially useful for brands who are aiming to introduce products that they’ll be producing in the long run, since the impact of their YouTube influencer marketing will go a long way in the future.
Now that you know how YouTube influencer marketing is beneficial for brands, it’s about time you start planning your next influencer marketing campaign. Worried about where to start? Well then worry no more because Influencer Hub is here to provide you all the services that you desire! We’ll make sure to help you achieve your marketing objectives. Visit our website and register for free!