Before deciding which influencer will be the right fit for your
brand, it is highly recommended that you browse the profiles,
including the influencer´s experience, style of posts, creativity
and followers before making a final choice. Try to make sure that
the style of posting of a particular influencer aligns well with the
kind of image your brand intends to portray to the audience. Browse
through an Instagram influencer’s previous posts to get an idea of
the kind of posts their followers are accustomed to.
Another point to note is that influencers who have a smaller ratio of
sponsored posts to total posts are generally seen as more credible
and trustworthy among their audience. Those influencers that engage
their followers with something like a personal story are far more
likely to actually make a follower buy the product than an
influencer who just does a generic product review.
Micro-influencers are an excellent option for targeting a following
base that is highly engaged with the influencers they follow. A
study by Markerly revealed that influencers with fewer than 1,000
followers have a like rate of around 8%, while those with 1,000
followers to 10,000 followers have a like rate of about 4%.
If your brand wants to reach out to a larger audience, choose an
influencer with a following of more than 10,000. An upfront payment
of $0.01 per USA follower will have to be made to the influencer in
this case once they accept the collaboration.