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James Charles’ Instant Influencer Opens Doors for Beauty Influencer Marketing

Blend but don’t blend in.. does this ring a bell? If it does, then you’re one of the 19 million viewers who are crazy about Instant Influencer! This show has gained popularity not only because of the entertainment it provides, but also because it provides tons of information about what it takes to become a top beauty and makeup influencer. If you haven’t watched the show and you’re still reading this blog, then you’re definitely intrigued by what this show is all about and we’re here to tell you!

Why do people love Instant Influencer? 

Hosted by the famous makeup artist and influencer, James Charles along with the president and creative director of Anastasia Beverly Hills, Norvina, and other guest judges including the one and only, Paris Hilton, Instant Influencer gave rising beauty and makeup influencers to be a part of the show. 

Comprising 4 episodes, the show is a roller coaster ride, having tough and creative challenges and tasks for its contestants, elimination rounds leading to sad goodbyes and the excitement to know who will become the “Instant Influencer.” Don’t worry, we won’t give any spoilers about the winner if you haven’t watched the show.

When did this start?

Instant Influencer can be watched on YouTube Originals and has been watched by millions of viewers since the release of its first episode on April 24th, 2020. The competition to become the Instant Influencer began when James Charles asked thriving makeup influencers to send audition videos, and after going over thousands of videos received, 6 people were selected to become a part of this exciting race to reach the top. 

These 6 lucky people included the very bubby Kailin Chase, the cute 18 years old Benny Cerra, the shy makeup lover Britany Raquel Renteria, the vibrant Christian Perez AKA Indigo, the drag performer Gabriel Dreams and the very determined Ashley Strong. Undoubtedly these 6 individuals are incredibly talented, otherwise they wouldn’t have made it this far. 

However, in the first episode (which is when the first challenge was given to them) of Instant Influencer, you could see who these makeup enthusiasts were as a person. The first challenge definitely established a closer connection between the viewers and these contestants as they represented their true selves and their journey of life through their mind-blowing artistic skills.

How’s Instant Influencer adding value for contestants?

It’s adding value not only for its contestants, but also for its viewers. For contestants, Instant Influencer is providing them an opportunity to enhance their online brand. All these contestants are striving to expand their follower base and to establish their names as popular influencers on social media

Instant Influencer is providing them a platform to introduce their work and their skills to a large audience and increase the number of potential followers. The benefits of Instant Influencer are not restricted to just increasing followers, but it also gives contestants to sharpen and polish their existing skills and also develop new ones. 

It’s pretty evident that becoming an influencer is not an easy task. You need to put in a lot of hard work to get to a certain position in the influencer marketing industry. Instant Influencer is just the right platform to learn how to be the perfect influencer by getting feedback from all the right people. 

Last but not the least, the show offers a special prize for the winner; a video recording studio worth $10,000, a collaboration with the one and only James Charles and… $50,000! Yes, you read it right, $50,000!! Now that is some exciting news!

How’s Instant Influencer adding value for viewers?

For viewers, Instant Influencer gives you great entertainment, from all the drama revolving around the challenges to the sentimental elimination rounds, every episode gives you non-stop entertainment. Apart from entertainment, it provides you a lot of information regarding what it takes to be a powerful influencer. 

If you’re a fan of Instant Influencer, there’s a high chance that you’re also a striving makeup and beauty influencer or you wish to become one. Either way, if that’s the case, this show is definitely for you. Instant Influencer will help you know about using the right makeup techniques, how to edit and create appealing content and which content to create to keep your audience engaged.

Influencer marketing is one of the most favorite forms of marketing, not just for brands but also for customers. This is the reason shows like Instant Influencer are promoting the concept of social media influencer marketing. Given the scope of influencers, brands are diverting their attention from traditional marketing to influencer marketing. 

If your brand hasn’t started working on its influencer marketing campaign, then what are you waiting for? Influencer Hub is here to help you out with this. Sign up on our portal for free and let us help you throughout the collaboration process. Our wide range of services can help you achieve your marketing goals! Visit our website to know more.