Incorporating Diversity in Influencer Marketing
The past few years have highlighted the lack of diversity that exists in different aspects of our everyday lives, whether that is in the workplace, in educational institutions or in the media. This is a problem that should seriously be delved into as we need to embrace the fact that even though all of us are not the same, every individual deserves an equal chance, regardless of which race, country, religion, age, gender or sexual orientation they belong to. Influencer marketing is one of the most powerful forms of marketing and has the power to influence the minds of a vast majority of the population. It can be used as a platform to educate people about the importance of embracing diversity and inclusivity in our society. Brands can collaborate with diverse influencers not only because that’s the right thing to do, but also because they can use the influencer marketing platform to convey an inspiring message to the world.
To make things easier for you, we have shared a few tips on how you can enhance diversity and inclusivity into your influencer marketing:
Focus on building a diverse team
What a lot of brands fail to understand is that having similar people as a part of your team can prove to be troublesome. If you don’t give opportunities to a diverse pool of people, it can be difficult for you to know about different perspectives, different ideas and solutions for your influencer marketing. Similar people might view things with a similar perspective, whereas people belonging to different countries, cultures, religions or race can provide alternate views which can prove to be beneficial for you as well as for the people you want to serve. Managing diverse teams can definitely bring creativity and innovation in the company!
Do your homework
A diverse set of people might have different cultural values, social values, traditions, practices, likes and dislikes. If you want to promote your brand among different people, it is important to know their characteristics. Doing sufficient research about your target audience can provide very valuable input in terms of how you need to structure your campaign, what you can include to increase their engagement, what can be offensive and needs to be removed, and what aligns with their values and traditions. Things will become much easier for you if you do all your homework.
Find the “right” influencers
Hiring the right influencers for your influencer marketing campaign is a crucial step, but what does “right” mean here exactly? The right influencers can help market your brand to a diverse set of potential customers. In order to find these right influencers, it is important that you don’t just focus on the number of followers they have. Instead, it is better to focus on the type of followers they have in terms of the demographics that you want to target.
Show that you care through your content
Once you’re done with the above-mentioned steps, it’s time to plan what you want to show your customers. Simply saying that you care about customers, no matter which race, country, religion etc. they belong to isn’t very convincing. You can make your customers believe that what you’re saying is true by showing them through the content that is created in your influencer marketing campaign. People want to see authentic people telling authentic stories, someone who they can relate to. Try to find such influencers and create content with their help which will make people believe that you truly care for their wellbeing.
Gathering input from diverse influencers and diverse team members can prove to be extremely helpful in ensuring that not only is your influencer marketing campaign successful, but also that you’re able to strengthen your relationship with all of your customers. Check out Influencer Hub to learn more about collaborating with the right influencers. Our platform has a pool of influencers from all over the world, with diverse backgrounds and interests. When creating campaigns on our portal, you can set influencer criteria that embodies diversity, by inviting influencers from around the worlds, with varying interests. Sign up now to collaborate with our influencers in a few simple steps.